Brarista is redefining the online bra shopping experience through AI technology. Their omnichannel B2B2C chatbot serves as a virtual bra fitter, stylist, and sales assistant, bridging retailers and customers to enhance user experiences and drive profitability.

I was drawn to Brarista’s innovative use of AI in intimate wear—a highly personal and sensitive area requiring thoughtful user experience design. The niche nature of lingerie fit technology excites me, as it highlights the potential for AI to transform under-explored sectors.