GAIA
London · 2020 - 2021
Role
Co-founder
Head of Technology
Responsibilities
R&D
E-commerce
Social Media Marketing
Credits
Natalie | CEO
Keona | Marketing
Sarah | Finance
Marjorie | HR
Annabelle | Operations
Kendall, Thomas
Tools
3D Design Software
Shopline
Overview
In 2020, the global pandemic halted many aspects of our lives, including our contact with nature. Along with five other students, I founded GAIA as the Head of the Technology department and worked towards enhancing well-being through design-led innovation.
With a vision to inculcate the importance of nature to well-being, we offered terrariums in the theme of Hong Kong nature. The products encapsulate the beauty of natural environments, encouraging further contact with nature along with friends and family.
We successfully earned revenue of 9488 HKD from 133 sold terrariums and donated 5% of our profit to the Hong Kong Dolphin Conservation Society.
Moreover, we were awarded the Creativity and Innovation Award out of 50+ participants in the Junior Achievement Company Programme Competition.
In 2020, the global pandemic halted many aspects of our lives, including our contact with nature. Along with five other students, I founded GAIA as the Head of the Technology department and worked towards enhancing well-being through design-led innovation.
With a vision to inculcate the importance of nature to well-being, we offered terrariums in the theme of Hong Kong nature. The products encapsulate the beauty of natural environments, encouraging further contact with nature along with friends and family.
We successfully earned revenue of 9488 HKD from 133 sold terrariums and donated 5% of our profit to the Hong Kong Dolphin Conservation Society.
Moreover, we were awarded the Creativity and Innovation Award out of 50+ participants in the Junior Achievement Company Programme Competition.
"Bond your life with nature"
"Bond your life with nature"
"Bond your life with nature"
Products
Operations
Products were made with
Hand manufacture
Laser Cutting
CAD Software
3D Printing
Recycled paper
Hand manufacture
Laser Cutting
CAD Software
3D Printing
Recycled paper
Hand manufacture
Laser Cutting
CAD Software
3D Printing
Recycled paper
Hand manufacture
Laser Cutting
CAD Software
3D Printing
Recycled paper
Hand manufacture
Laser Cutting
CAD Software
3D Printing
Recycled paper
Hand manufacture
Laser Cutting
CAD Software
3D Printing
Recycled paper
Hand manufacture
Laser Cutting
CAD Software
3D Printing
Recycled paper
Hand manufacture
Laser Cutting
CAD Software
3D Printing
Recycled paper
Technology: E-commerce and Marketing
Technology was significant throughout our journey due to the external impact of the pandemic, setting limitations in communication between stakeholders.
Adapting to the new trend of e-commerce, our company created a website with Shopline, Asia's biggest smart commerce platform, as the primary method for sales and communicating with our customers.
Photo shooting, video filming, and video editing were done with iMovie and Vlogr, to deliver aesthetic and quality informative DIY videos to customers.
Social Media Marketing
A digital comic strip was illustrated utilising Procreate to promote our business values and emotionally connect with our targeted market.