WorKit
· Seoul · July 2024 - June 2025
Role
Product Designer
(formerly Summer Intern)
Responsibilities
UX Research
Design System
Product Design
Branding Assets
Sales Pitch Support
Team
NoriSpace TF Team
Tools
Figma
Adobe Creative Suite
Notion
OVERVIEW
NoriS is a tech start-up reimagining workplace culture through intelligent workflow analytics and automation, serving clients across the finance and insurance sectors.
I joined NoriS through a three-month UI/UX bootcamp, where I was assigned to the team behind WorKit. WorKit is an AI-powered SaaS platform designed to enhance workplace productivity through data-driven insights. What began as an internship evolved into a part-time product design role, where I contributed to two iterative platform redesigns and developed the product’s design system.
A defining moment of my experience was designing the branding and launch assets for CES 2025, and representing the team in pitching WorKit to potential investors and enterprise clients.
While much of the work remains under NDA, the following highlights provide a glimpse into my design process and the insights gained through CES 2025.
PROCESS
My first assignment was to read. I was handed The Mom Test and asked to present a book summary to the team by the end of the day. That moment set the tone for everything that followed: a design process grounded in careful research and informed decision-making.
During the initial phase, I conducted user interviews alongside market and competitor research to understand core needs, pain points, and the audience most in need of an analytical workflow tool. These interviews were conversational and often included asking participants to share tangible examples (such as screenshots of their calendars or to-do lists) to ground our discussions in real behaviour rather than memory.
The resulting data was synthesised through affinity mapping and thematic analysis with the project team, guiding early hypotheses and helping us prioritise the product direction.
After synthesising the research, the design phase focused on exploring data visualisation methods and understanding how people make sense of information. A question that guided my decisions throughout the project was:
"How might we present work data in a way that helps users recognise patterns and possible next steps, rather than leaving them with raw statistics to interpret alone?"
CES 2025
CES 2025 provided a pivotal opportunity to move beyond closed-beta research and test WorKit with a global audience. Booth interactions were structured to integrate brief, conversational user interviews into the product demo, enabling the team to capture meaningful insights throughout the event. Visitors, including potential investors and general attendees, were identified early to ensure discussions were tailored appropriately.
Alongside supporting the sales pitch and research efforts, I led the design and production of launch assets, including booth layout, live demo visuals, and a four-page product leaflet, all built on the product's evolving design system.
NoriSpace booth showcasing WorKit at CES 2025
Insights gathered at CES informed WorKit’s second iteration, guiding refinements to the platform’s core features, user flows, and design system based on observed pain points and engagement patterns.
LEARNINGS
Adaptability and Growth
When I joined, I had limited familiarity with SaaS and workflow analytics. Navigating a rapidly evolving technical landscape demanded adaptability and initiative. These qualities ultimately helped me transition from intern to core product designer.
The Importance of People
I learned that the people you work with are as significant as the work itself. While I found satisfaction in individual problem-solving, it was the team meetings and collective decision-making that made the experience truly rewarding.