WorKit @NoriSpace
NoriSpace is a tech start-up reimagining workplace culture through intelligent workflow analytics and automation. WorKit, their AI-powered SaaS platform, enhances productivity with data-driven insights for finance and insurance clients.
I joined through a three-month bootcamp, transitioned to Product Designer, and contributed to the platform's initial build and a subsequent redesign while developing the design system from scratch. A defining moment was designing launch assets for CES 2025 and pitching to enterprise clients at Las Vegas.
Specific details remain under NDA.
Year
July 2024 - June 2025
Disciplines
Design System
Product Design
Sales Pitch Support
Process
The project began with research. I conducted user interviews alongside market and competitor analysis to understand core needs, pain points, and who would benefit most from an analytical workflow tool. Interviews were conversational, grounding discussions in real behaviour by asking participants to share tangible examples (such as screenshots of their calendars, to-do lists, actual workflows).
The data was synthesised through affinity mapping and thematic analysis with the team, shaping early hypotheses and prioritising product direction.
The design phase then focused on data visualisation: exploring how people make sense of information.
CES 2025
CES 2025 was our first chance to test WorKit beyond closed beta with a global audience. I structured booth demos to include brief user interviews, helping the team gather insights from potential investors and attendees throughout the event.
I led the design and production of all launch assets—booth layout, live demo visuals, and a four-page product leaflet—built on the product's evolving design system.
CES insights shaped the platform's second iteration, informing refinements to features, flows, and the design system.
NoriSpace booth showcasing WorKit at CES 2025
Learnings
Adaptability and Growth
When I joined, I had limited familiarity with SaaS and workflow analytics. Navigating a rapidly evolving technical landscape demanded adaptability and initiative. These qualities ultimately helped me transition from intern to core product designer.
The Importance of People
I learned that the people you work with are as significant as the work itself. While I found satisfaction in individual problem-solving, it was the team meetings and collective decision-making that made the experience truly rewarding.