Brarista
Role
Product & Brand Designer
Responsibilities
Product Design
Web Design
Digital Design
System Design
Product Marketing
Team
Tools
Figma
Framer
Adobe Suite
Canva
Notion
Clickup
13x
average ROI
12%
chat conversions converted into a sale
21%
less returns from users who used Brarista
3x
Demo Interest
300%
Collaborative
Client Growth
300%
Client Growth
BACKGROUND
Agile, Iterative Design 🧐
Brarista is the world's first conversational AI platform built for lingerie retail. By combining intelligent fit technology with professional fitting expertise, Brarista addresses one of the industry’s most persistent challenges: 80% of women wearing an ill-fitting bra. As a B2B2C white-label solution, it helps lingerie retailers reduce returns, improve shopper confidence, and drive profitability.
This case study is coming soon… with rich reflections on product design, product marketing, and more.
While you wait, browse through some highlights from Brarista's social and brand storytelling…
Sneak peek into user story documentation on ClickUp
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Real-Time Visibility into Performance
Engagement summaries and conversion analytics
ROI and attributed order tracking
Transparent access to full conversation logs
Exposure to Behavioural Insights
Thematic conversation categorisation
Detailed size distribution and fit-related analytics
Insights into bra-wearing habits
Streamlined Operational Communication
Centralised dashboard integrating requests, data, and updates in one coherent space
